the venetian hotel.
ever wondered what it’s like to spend a lavish night in vegas? the venetian is home to some of las vegas’ best stories and it wants to be a part of the story you’re going to tell one day…that you hope your kids never find out about. this campaign revolves around the concept of alluding to the stories waiting to be told by you, when you choose to stay at the venetian hotel.
print advertisements
out-of-home advertisements
interactive advertisement
QR Code/Story Generator
when scanned, the code featured on the meter sticker redirects the audience to a microsite where they create their own madlib-style story that visually resembles the accompanying print + out-of-home advertisements from above. the story they create aims to entice them into turning their curated story into reality when they decide to stay at the venetian hotel.
