hotel fremont.

a western oasis amidst the city lights features an aesthetic that is modernly western and contrasting to the environment in which it is placed. Hotel Fremont is a home to visitors from all over and provides an experience that remains playful while also appealing to an older audience who desire to travel in style. funky and unexpected design solutions are what make this hotel stand out from its competition and allow it to remain relevant in even the most traditional travel scenes. in addition to showcasing a specific typographic aesthetic and keeping it cohesive throughout the branding, this project also focused on the ability to create a brand that is socially conscious and appealing to certain clientele. 

lookbook

products

key cards, memo pad, door hang tags + toiletry set

process

logo sketches, digital logo development, mind map + visual brief