back to basics.

set active has curated a brand that promotes unapologetic confidence, undeniable beauty and a self-love revolution. “back to basics” is much more than a modern twist to the neutrals of the past; it is a realization that no time is better than now for self-acceptance; and remembering the basics in that process is crucial to real self-discovery.

social media + out-of-home advertisements

commercial advertisement

process

mindmap, word association list, sketches + moodboard

collaboration. jules davis.