anheuser-busch.
the ingenious minds behind the shopper market advertising of anheuser-busch:
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Will Wilson
CREATIVE DIRECTOR
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Samantha Thiessen
ASSOCIATE CREATIVE DIRECTOR
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Alanna Quinlan
SENIOR ART DIRECTOR
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Peter Coffey
SENIOR COPYWRITER
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Max Dawson
3D DESIGNER
bud light lager
2023 NEW VISUAL BRAND IDENTITY LAUNCH
It’s one thing to be in the portfolio of the world’s largest beer company, but it’s another to look the part.
Not only did we craft a design system from all new assets, we also set the precedent for Bud Light’s branding at trade for years to come.
We also created a campaign around showcasing the newest look + driving trial, so that was pretty cool too.
alternative key visual
alternative key visual using lifestyle imagery
“this work is impactful, eye-catching, and marries all of our new assets seamlessly.” – bud light client
“this work is impactful, eye-catching, and marries all of our new assets seamlessly.” – bud light client
“bud light is easy to drink, easy to enjoy, and easy on the eyes.” – ans
“bud light is easy to drink, easy to enjoy, and easy on the eyes.” – ans
bud light seltzer
2023 NEW VISUAL BRAND IDENTITY LAUNCH
Bud Light is beer. Bud Light Seltzer isn’t. If the bubbles + liquid cans don’t make that clear, the huge headline sure does.
sangria splash key visual
platinum seltzer key visual
BUD LIGHT SELTZER: COSMIC BLAST LAUNCH
…pun totally intended.
key visual
“everyone is so excited about this work, it’s incredibly dynamic and innovative.” – bud light seltzer client
“everyone is so excited about this work, it’s incredibly dynamic and innovative.” – bud light seltzer client
“super cool sh*t.” – totally unbiased coworker
“super cool sh*t.” – totally unbiased coworker
miscellaneous anheuser-busch projects
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Bud Light
CHELADA, NEXT, SUPER BOWL NATIONAL + LOCAL, WOMEN’S WORLD CUP, BUD x MARCH MADNESS, BUD x TAJIN, BUD x COUNTRY ARTISTS
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Bud Light Seltzer
SANGRIA SPLASH LAUNCH, HOUSE PARTY (2023 SUMMER CAMPAIGN)
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Budweiser
FIFA WORLD CUP, 2023 HOLIDAY CAMPAIGN
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Stella Artois
ICONIC REFRESH + TOOLKIT DESIGN, LET’S DO DINNER, EVERYDAY MEALS, WINTER MEALS, 2023 HOLIDAY CAMPAIGN
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Michelob Ultra
LIMITED EDITION GOLF PACKAGING, SUMMER LIKE A PRO
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Pitch Work
PASAMÉ UNA (HISPANIC MARKET)
